Your Brand

Managing your brand on twitter, your blog, and just simply online, is a job.
How do you manage your personal twitter account? Do you receive Google alerts about topics to write about in your blog, or to gather articles to support for blog writing with? Do you find it best to blog first thing in the morning? Do you manage daily or weekly?

Ask yourself these questions; think about your responses.

Does the internet provide power to make your character, your personality, yourself, a brand? Essentially, could a person promote themselves and get paid for it? You know write passionate blog posts to get eyes and then start accepting ads for their blog. After all, personal branding is a full-time job?

Rethink. Optimize. Initiate.

ROI. Every industry/company defines it differently. We know ROI is the bottom line or end result.

What varies is what the bottom line means to you and to a company, and how it will affect your business. For insurance agencies ROI may be the number of quotes, for retail the number of sales. If you are a marketing or communications consultant, you will want to know how your client defines their ROI.

Rethink, optimize, and initiate your definition of ROI. Rethink what your ROI means to your company. Optimize your marketing, communication, social media strategy to meet your ROI. Initiate your strategy once you understand your ROI.

Calculate the interest of your brand and the messages; calculate the interest internally as well among employees and departments. This way, you’ll know what to initiate.

Too many marketers, and perhaps other departments in charge of social media, are operating without a social media strategy. Knowing your ROI definition helps create a strategy. Your strategy is your ROI definition that will help guide your social media practice.

A social media plan is similar to fishing for freshwater fish with saltwater tackle, or vice versa. There are different baits and strategies for fresh and saltwater fish, just as there are different social media strategies depending on the ROI definition.

Again, think that all companies define their ROI differently. As an entrepenuer, thinking this way will help you tailor marketing plans for specific goals and objectives. If you represent a company it will allow you to tailor your specific goals and objectives to your company’s ROI.

What do you think ROI, the bottom line end result, means?

More Than A Status

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What is Twitter? How does Twitter work? Think Twitter’s just status updates? Well, yes and no. Yes you are updating your status, but it’s what you’re updating your status with.
A Tweet Promotes?
What’s a tweet? Twitter is more than a tweet. A successful twitter page will allow your target audience to find you on twitter and follow you. In the land of Twitter, you can research your target audience and learn their lingo, who they follow, and what they say about your brand.

Word Of Mouth Power

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Twitter helps you viralize your content. Twitter is more than just a username and password social media website. It’s more than social networking. It’s branding; it’s relationship building.

Sharing Info

Viral marketing is passing along information. Twitter can help with viral marketing because Twitter makes it easy to share information. A simple click on the retweet button creates viral marketing.

That’s what you want isn’t it? Viral marketing is word of mouth. It’s other people marketing for your company. When you share information, the more people that know about it the better. Therefore, Twitter harnesses the power of viral marketing to a point.

Twitter can help you share your blog posts to a mass audience. Take your niche market to a mass audience – or- In that mass audience find niche markets. Twitter is about building relationships and even more than that, it’s about communicating with business partners.

Your Twitter Tools

  • Retweet

Retweeting is a tool that you can use to support your clients, your partners in business. If you’re a B2B company, you can communicate with your buyers and sellers; with your venders, distributors, wholesalers.

When your wholesellers sell something or post pictures you can reteweet that. Retweeting shows you support that tweet, person, or organization behind the tweet.

  • Hashtags

Use hash tags in your posts. If popular trends relate to your post add them. These are trending topics and your information will be seen by the masses and there’s a good chance your message will be read because people will be checking trending topics frequently.

  • Trending Topics

Trending topics are not advertising in the sense that people are pushed with information. Trending topics are phrases, holidays, terms that are popular NOW! Now meaning in real time.

Because trending topics are filled with people who are interested a specific subject, so people actually will want to read.

Hashtags and trending topics work together. Using a hashtag with the trending topic bumps your tweet into the popular tweet stream.

Use this not only as a strategy to promote yourself in the stream, but when you retweet or @reply to someone, use the a trending hashtag to complement their post as well.

Free Way To Socialize

Twitter’s service is free. Free publications such as mashable and eMarketer are helpful to guide you during your twitter experiment. During this digital age, it’s important to learn the new technology and be with the times.

You can socialize your website by posting twitter to your homepage. Don’t stop here, add a retweet button to your blog. Doing so will make your content sociable.

Twitter helps build your brand. It helps people get to know you, how you communicate and what you communicate about. Simply, Twitter gets your name out. It’s a form of networking on the internet. Viral or cyber networking.

“Join The Conversation”

Have something to share? You can share interesting articles that your target audience may find interesting to gain followers.

Maybe you’re an entrepreneur. Now you have a place to go with your ideas; a place to gain followers of your ideas, building a tribe in the process.

With so much social media hype, perhaps you’re disgusted and don’t want to be a part of it. Don’t let it pass you by. Twitter may come and go, but the internet will be moving forward with the technology of Twitter.

Updates on Social Media From Weeks Ago

Phishing Attacks. 80 Million Users. 400,000 views Live Stream. Building Trust.

A Twitter Phishing attack spread by direct message. Twitter use by businesses has grown exponentially. If a phishing attack disables an account it could lead to a decrease in followers, since it’s said to tweet often.

It’s not a surprise that Farmville achieves 80 million uses If you think about it, during the past year how many of you have walked into the library and seeing Farmville being played on Facebook? What surprises me is that Farmville has such an appeal to college kids. Guys and girls play the game too.

Alice in Wonderland Live Stream Attracts 400,000 Viewers This shows democracy and the free market economy thriving on the web. MySpace is differentiating itself from Facebook

The most insightful article goes like this: The Science of building Trust with Social Media

A few points on building trust:

Responsiveness is key because it shows you are active and you check your email often. It shows a sign of responsibility with your communication habits.

Video proves best way to build trust. In video your nonverbal and verbal communication is shown. Reflecting both gains credibility, and is more intimate with the audience than just having a voice or reading blog posts.

An interesting point was brought up. It questioned why Facebook didn’t use video to respond to privacy changes.
It surprises me too. Facebook = social media giant. Why wouldn’t they build trust the best way in their industry?

Pondering question, Is building trust and relationships on-line an art or a science? A science because it is the study of human communication – OR An art because people are in experimentation mode with the best ways to use Social Media?

Revving up

During the past week I browsed across articles on social media. I’m seeing companies incorporate social media more now than ever. I have a feeling social media is just revving up.

Seth Godin’s book teaches about Tribes and starting a movement. A movement begins with an idea, an idea that changes. Twitter is forming Tribes. Starting a movement means upsetting people and finding true believers.

Want ot save time with your tweeting, checking your bank account online, and sending out that print job on Kinko’s? Saving time from such tasks is near…Hail to Virtual Assistants, appearing in an estimated 3-5 years.


Tweet and Share, Post and Comment.

^ Such words describe social networking. Social media sites, Twitter and Facebook, are suddenly popular with companies.

I see Career Professionals and Leading Businesses have realized the power and are grabbing the reins of social media. Social Media provides businesses to harness the power of Web 2.0.